Compare and contrast the poems Essay

The poem leaves us either reassured that in the midst of all evil there can be some good or depressed and in despair because in the family life of the Belson commandant lurks an evil which could ruin their lives any time. Night of the Scorpion The title denotes power and control from the scorpion as one night the scorpion ruled and controlled everything that happened. The title uses Night to give a sense of dark times and that something fatal may occur. The poem is very other. It has an Indian location which is where scorpions can be found as it is one of the warmer regions of the world. The poem is in free verse with the last three lines sectioned off. It is of narrative style and contains a very memorable heart. The weather was desperate and it was lashing with rain. In fact the monsoon conditions had affected the scorpion and all that it wanted to do was to shelter from the torrent. However it was disturbed by the poet’s mother who was probably searching for rice to feed her family. She was stung and the poison from the tail entered her bloodstream like a foreign invader defiling the enemy territory. Many neighbours arrived and the author compares this to a â€Å"swarm of flies†. I would compare it to students who clamour around desperate fro entertainment around a schoolyard fight or would be helpers around an accident victim. The neighbours like the helpers all had their suggestions many of their ideas involving the power, rituals and beliefs of religion. The scorpion is thought to be evil when in reality it is only trying to protect itself. The people believed that the victim and the scorpion were still linked. This bond meant that when the scorpion moved the poison inside the mother moved around her blood invading and conquering. Many prayers were said for the victim. The neighbours also felt that out of this tragic accident some good would emerge. The poison would â€Å"burn away† her sins and cleanse and purify her body of excessive ambition and lustful or adulterous thoughts or acts. Neighbours believed that her suffering was paying the price of evil to God and reducing the amount of evil in the world. The victim’s husband was willing to try any one idea or a combination and mixture of the suggestions. He was usually not one to believe in religion but usually based his opinions on logic and facts. Yet even he set fire to the affected site and watched the â€Å"flame feeding† on her toe. A holy man was allowed to perform sacred rites and after twenty hours the victim recovers only to rejoice in the fact that it was her and not her children. The mother’s wishes were a superb example of the unconditional love most mothers feel for their children. Comparisons and Differences. Both poems are about creatures who are simply concerned with their own survival. With the vultures it is the need for food that causes them to be scavenges and with the scorpion its wish not to be squashed causes it to â€Å"flash its diabolic tail†. Both poems give information on cultures that are not familiar to us. The main difference is the message given by the poets In vultures the readers can chose there own position with regards to good and evil whereas the second message denotes the helplessness that sometimes death will occur and at other times the victim will survive. In the scorpion it is possible for both the victim and the scorpion to survive whereas the vultures will die if they don’t eat prey and the prey is already dead. Death is a necessary evil for the vultures. Cultural Background I think that ‘Night of the Scorpion’ best captures cultural background because it mentions religion and family life from another culture. For example â€Å"mud baked walls† and â€Å"candles and lanterns† and the â€Å"Holy man performing his rights to tame the poison with an incantation†. Whereas ‘vultures’ is set in the middle of nowhere, somewhere like the deserted plains of Africa. It isn’t something that would be found happening in a village. ‘Scorpion’ is a true story of the poets’ family and it comes across through the detail and building of atmosphere the poem contains brought about by the phrase â€Å"ten hours of steady rain had driven him to crawl beneath a sack of rice†. As he was there at the time his thoughts and feelings are brought across very well in his writing. The poem shows compassion when the â€Å"mother only said Thank God the scorpion picked on me and spared my children. † Conclusion I prefer ‘vultures’ as I like the way in which evil is contained in good. This is shown in the phrase â€Å"in the very germ of that kindred love is lodged the perpetuity of evil†. The evil is described in phrases such as â€Å"picked the eyes of a swollen corpse†, â€Å"ate the things in its bowel† and â€Å"fumes of human roast†. The good however is conjured up by â€Å"inclined affectionately† and â€Å"tender offspring. I feel it is more of a poem compared to Night of the Scorpion because Scorpion is a very much narrative style of writing. It is too narrative for my liking.

International Management

The purpose of this report Is to present 320 Below Pet Ltd a business proposal to venture Into Bangkok, Thailand. A series of relevant questions pertaining to the Ice- cream parlous business and its future expansion into foreign markets are proposed here to identify business opportunities and risks. The F&B industry in Singapore and the company's structure has been studied in depth to gain a better understanding of the industry. 320 Below is a Singapore based company that sells fresh ice cream, sorbet and frozen yogurt.The enterprise's legal structure, its history, mission, vision, alls, objectives and the ownership structure are further analyzed. The products and services offerings of 320 Below are highlighted and supported with the customer profile and demand analysis by the usage of Porter's Five Forces analysis. Moving forward, the environmental factors on the host country business climate are carefully examined. Based on the findings, the unique usage of liquid nitrogen in makin g the Ice cream is favored at large.Strengths, weakness, opportunities and threats of 320 Below will be evaluated In depth by using the SOOT analysis. A comprehensive business strategy Is finalized and proposed comprising of mode of entry and identifying the Hypotheses national cultural dimensions as it ensures that the different strategies will be carefully studied. Vital components of the fps strategies, which constitutes of pricing strategy, distribution and logistics, promotion and advertising and production and service strategies are also discussed.This will be followed with financial reports and the planning of cost analysis, the projected profit and loss statement expected to derive. The management considerations Including personnel, business advisers and contingency plans to be undertaken have been determined. Finally, recommendation will be presented to 320 Below based on the chances of success rate, which will influence its decision making to venture into foreign markets l ike Bangkok. 2. Introduction Being the first mover entrant, 320 Below Private Limited (Pet Ltd) first launched the unprecedented concept of freezing ice-cream using liquid nitrogen In Singapore.This unique Innovation has speed up the Ice-cream making process, thus enabling 320 Below to experiment with a wide variety of ice-cream flavors in the shortest time compared to traditional ice-cream making at large. The founder and Managing Director of 320 Below, Miss Lillian Nag is currently heading its business operations and business strategy for the gourmet ice-cream parlous. With the support of Miss Nag, our team kept in touch with her through numerous email correspondence to collect valuable information about 320 Below.This has provided our team with vital and useful findings which has facilitated us In preparing this business proposal. These justifications has indeed given us many insights in the ice-cream parlous business and helped us to draft out the necessary marketing tools that has helped to advertise the company. 3. Industry Business Description restaurants, fast food outlets, food caterers and others segment. In the â€Å"Others† segment, it generally refers to the different types of F establishments ranging from cafes, bars, food courts, pubs to coffee house.In 2012, Singapore F industry has substantially increased and generated approximately SAG 1 1. 98 billions in revenues, which is equivalent to 3. 5% of the country gross domestic product (GAP). According to Singapore Department of Statistics (2013), the year of 2012 has witnessed an increase of 3. 2% of new F establishment opening in Singapore. The total number of F establishment has significantly increase from 6,464 to 6,668 and is a good sign that the industry is expanding. With a population of over 5. Million, Singapore is ranked one of the highest food consumption country in Southeast Asia. In Singapore, eating is considered a national pastime, where people are willing to queue up for hal f an hour to over an hour for their favorite food. The majority of Singapore population's love for good food and their willingness to food hunt around the island display their passion and attitude towards eating. Within the social circles, it is viewed as an status leveler or status builder if you can recommend a particular place that serves great food to your friends or families.Being able to do immediately brings up your personal reputation (Wang 2006). The increasing affluent middle class and the rise in their disposable income has also fuelled the growth of the F&B industry. This group of affluent Singapore who are well-traveled are often attracted by what they see and experience during their holiday trips. Therefore, when these F&B establishments opened in Singapore, they would gladly patronize them. This has definitely spurred the demands of overseas food and produce (Rehearing's 2013).In addition, growing tourism activities in Singapore from overseas visitors have also suppor ted the growth of these F establishments. The future of the F industry in Singapore looks promising and is projected to growth in healthy levels due to its per capita consumption growth. 4. Company Description 4. 1 Type of Business Founded in October 2012, 320 Below Pet Ltd is a Singapore-based ice cream parlor that specializes in making fresh premium ice-cream, sorbet and frozen yoghurt purely from using natural ingredients. The company falls into the category of lifestyle cafes in Singapore F industry. 20 Below prides itself in delivering a unique ice- cream eating experience for customers to mingle and hang out with their friends and families. 320 Below is the early pioneer in Singapore to launch the concept of freezing ice cream by using liquid nitrogen. This unique and innovative ice-cream making process has revolutionized how ice cream is traditionally prepared and consumed. This interesting concept has also introduced an unique cafe experience, where customers can walk-in to choose from a wide variety of specially created ice- ream flavors that are freshly churned out on the spot from the mixing bowl. 20 Below Pet Ltd started its ice cream parlor business as a Limited Liability company (LLC), which is commonly known as Private Limited company. The company is registered under Singapore laws and tax regulations. Under the legal structure of a LLC, 320 Below intends to separate its legal entity from their owners and shareholders. By doing so, their business obligations only strictly remain within the legal entity itself and shareholders are excluded from any legal liability in their personal capacity. 20 Below also enjoy various legal and tax benefits as a LLC.For example, 320 Below is exempted from paying taxes during the first three years of incorporation for the first SAG $100,000 profits that they make every year. The corporate tax rate in Singapore is very attractive, which stood at below 9% for profits up to SAG $300,000 and capped at 17% for profits exceeding SAG $300,000. In addition, Singapore single-tier tax policy implemented across all corporation means that 320 Below will only be taxed once at corporate level. In the event of any dividends payout to their shareholders, they will not be tax again. 0 Below also benefited from the ease of raising capital for new venture or business expansion in the future. As a LLC, 320 Below will find it easier to get business financing from financial institutes, such as banks, and also raising capital through adding equity partners or investors. 4. 3 320 Below History, Mission, Goals & Objectives The brand name â€Å"320 Below' came about when the founder Allan Nag discovered that liquid nitrogen actually boils at minus 320 degree Fahrenheit (OF) and she decided to name after it. Lillian Nag, the founder and managing director of 320 Below has a passion and loves creating quality ice-cream.She believes in making ice cream that are low in sugar and do not contain artificial emulsifier, sta bilizer and preservative. During the early beginnings, Miss Nag experimented in creating numerous unique tasty ice-cream flavors from her home. Over a period of time, she had created and perfected numerous ice-cream recipes that have received good reviews from friends and family members. The idea of freezing ice-cream came about one day when she was doing online researches about ice cream making and found out about using liquid nitrogen to produces fresh creamy ice-cream, without paving icy crystals that can affects the taste pleasure.After mastering the ice-cream making process, Miss Nag decided to venture in the ice cream parlor business. 320 Bellows vision is to become the first-mover in new creation and innovation to ensure their products are always fresh, smooth, tasty and clean. Their mission is to ensure that their ice cream, sorbet and frozen yogurt are of the highest quality, smooth and tasty. 320 Below also endeavor to deliver exceptional customer service to their customer s in a clean, fun and relaxing environment to hang out. 4. Ownership Structure 20 Below currently have two outlets in Singapore, which is the Mackenzie Road main shop located near the city area and the Tympanis One branch, a neighborhood area in the eastern part of Singapore. The ownership structure of 320 Below consists of 3 Below employs a manager who takes charge of the daily operations in the Tympanis One branch and Miss Nag is in charge of the Mackenzie Road main shop. The manager at Tympanis One reports directly to Miss Nag pertaining any operations issues. At any time, each outlet hire at least two temporary staffs to service customers at the ice cream parlous.Miss Nag is also in charge of the marketing and production aspects of 320 Below. Her manager handles the financial accounting and human resources for both the outlets. 5. Product/ Service Factors 5. 1 Product/ Service Analysis 320 Below is the unprecedented ice cream shop that uses liquid nitrogen for their ice cream ma king process. As such, they have an advantage of offering new and interesting products to their customers in the F&B industry. They are not Just ice cream sellers but they also offer a wide range of products like frozen yoghurt and sorbets that are freshly made on the spot after customers have placed their orders.This kind of service are very rare in the Singapore market as traditionally ice cream are made in advanced and stored for later consumption in ice cream parlors or they can be conveniently bought in all supermarkets or convenience stores. 320 Bellows flagship main store at Mackenzie Road offers a unique experience of enjoying ice cream, which not other places in Singapore offers. The location of their ice cream parlor are conveniently located near city area and offer ample parking space for individuals or families who wish to patronize them. Next their shop is nicely decorated with a colorful theme that attracts passer by and want to come in.Students and teenagers are also attracted to 320 Below shop because they enjoy hanging out with their friends due to its cozy and comfortable environment it gives to their customers. 5. 2 Customer Profile/ Demand Analysis Thailand is a country with a hot climate for most parts of the year. It is common for people to seek out cooling food items to manage the heat and ice cream happens to be one of the highly sought after food items consumed. In Bangkok, the weather records a hotter temperature being an urban area with less greenery to cool the surroundings compared to other parts of Thailand.Therefore, the demand tends to be higher compared to other parts of Thailand. Other ice cream brands have been successful in Bangkok with constant demands from ice cream lovers. Thailand is ranked at 13th place, with 1. 5 litter of ice cream consumption per capita each year (Ice cream consumption 2013), Just 2 places behind Singapore. The consumer market for ice cream in Bangkok consists mainly of This who are in the working cl ass of age 25 – 40 and tourists who visit the kingdom for holidays. These groups of people generally look for uniqueness in the products they purchase.Thus, he technology of using liquid nitrogen to create ice cream instantly will attract their attention and given their access to education and the internet, they will better appreciate the ice cream making process of 320 Below. As ice cream brands that able to capture the attention of potential consumers in Bangkok and attract them to patronize the ice cream parlor. 5. 3 Porter's Five Forces Analysis 5. 3. 1 Bargaining power of suppliers (High) Liquid nitrogen is not only used in the ice cream making process but also for other food processing such as bakery in the Food & Beverage (F&B) Industry.As such, appliers may choose to supply to other food processing brands, which require a larger quantity of liquid nitrogen compared to 320 Below. Similarly, suppliers of other equipment in general required by 320 Below for its ice cream outlet operations have a bigger pool of customers in the similar business to choose from to create business ties. 5. 3. 2 Bargaining power of customers (Low) Customers are unable to make vast comparisons as brands offering the same product as 320 Below is relatively new in Bangkok. Furthermore, the Bangkok market is relatively new to this ice cream making process using liquid nitrogen to churn out CE cream.The lack of knowledge of the product further weakens their bargaining power. 5. 3. 3 Threat of new entrants (Low) There are very few ice cream outlets established in Bangkok that use the liquid nitrogen technology to produce their ice cream. Moreover, the frequency of new ice cream brands opening an outlet in Bangkok is low. Given the fact that Thailand is still a developing country and poses the risks of political unrest, other ice cream brands with similar technology might be hesitant to venture into the Thai market. Therefore, the threat of new entrants is low for ice cream br ands in Bangkok. 3. 4 Threat of substitute products (High) Ice cream is a product that has constant demand in Bangkok given the hot climate and relatively strong demand from consumers. Therefore, there are numerous brands that provide the similar primary product with Just slight variations. The price range of 320 Below is relatively higher than the average ice cream pricing due to the running costs involving the technology that is used. Consumers may be unwilling to pay for a higher price for their ice cream and may favor other ice cream brands that are much cheaper but not necessarily of higher quality.Others may look for other alternatives such as local cold desserts to replace eating ice cream. Therefore, the threat of substitute products is high in Bangkok. 5. 3. 5 Competitive rivalry within the industry (Low) The idea of using liquid nitrogen in the ice cream making process is still very new in Bangkok. According to research, there is currently one ice cream brand that adopted competitor that produces ice cream in a similar process. However, due to its huge demographic and population in Bangkok there is room for competition in the market. 6. Environmental Factors 6. Host Country Business Climate 20 Below was the first to introduce liquid nitrogen ice cream. It was quite a success for them as a lot of people are curious and wanted to try how does these ice creams taste like. Soon another competitor Just Like It came along. It create a buzz in the F&B industry as it invest in their marketing and advertising campaign. In order to expand their area of revenues income, 320 Below has began doing market survey and research to consider and plan their expansion. Either they open up another outlet to compete with their competitors or they can venture oversea to open their first shop overseas.In London and Hong Kong, there are already shops that sells liquid nitrogen ice cream. Thus venturing into these two countries are not advisable. The best two options are Thail and, Bangkok or Vietnam. 6. 2 SOOT Analysts of 320 Below Strength The strength of 320 Below lies in their Research and Development team and strong support from their management. The R&D are always encourage to develop new products and to cater to the demands of the Singapore market. Being able to understand the Singapore market makes 320 Below easier to target at their range of customers.The vertical integration have given 320 Below an advantage in the arrest. Lastly, the financial status of 320 Below are healthy and they are not in debts. Weakness The operating costs for the operations in Singapore have been increasing lately. This is due to the inflation of the market in Singapore. Also they are facing manpower issues. Even though it is still manageable, but still its difficult to find young service staff to be committed and loyal to the company. Most of the services staff are students working on a temporary basis and they do not tend to stay long in the Job. Opportunities opportu nities.To open their shops in Asia countries and to introduce their underfed products to the local people there. This can create more awareness and increase their market shares. Threats With the recent riots and social unrest in Bangkok, 320 Below will have to be very careful in their planning and execution of their shop opening. The economy in Thailand has fairly been affected by the power struggle between within the government parties. A possible delay in carrying out their plan might be necessary if the situation there worsen. Second, if the pricing of their ice cream is expensive, the local This might not patronize them and avoid eating it. . Government Constraints/ Incentives The Thai government has been having political uncertainties since 2010 surrounding their former prime minister and the current one. The former Prime Minister Taking Sinatra has been over thrown in a military coup in 2010. His sister was elected as the new Prime Minister for Thailand. At the end of 2013, hi s sister Youngling Sinatra has tried to pass on a bill, which could lead to allowing Taking to return to Thailand, Bangkok. This has caused uproar of protests among the Thai population. This was enough to lead to the recent demonstrations by the citizens in centralBangkok. Shops are still open for business even though protests and demonstrations are ongoing. But somehow, their business will still be affected. This feud between the anti government and the prime minister of Thailand will be ongoing for a long period. Travelers have been warned about traveling to Thailand and to avoid these affected areas. 6. 4 Laws/ Regulations/ Administrative Practices Thailand has a long history of corruption, bribery, extortion, leak of insider information used in securing lands, business deals, etc. This has created negative media publicity for the country.Organizations who want to venture into Thailand will have to seriously consider it before shifting in funds from overseas for investments. Ther efore, It is prudent to have the government support in our expansion plans. We also need to know and abide to their local employment laws and regulations. It is almost similar to our Singapore employment regulations except for some slight differences. For example, there are no limitations on the number of days for medical leave. Companies are to set up the Employee Welfare Fund and contributions are made from both employer and employee.These funds will be used to compensate employees who have resigned, laid off or suffer serious injuries during their service with the company. 7. Business Strategies organizational structure in order for organizations to be successful. Bangkok regulation on the food and beverage industry welcomes foreign investment. The threat in competition for the food and beverage sector is overwhelming and could result in high operation cost. If it franchises out its chain in Bangkok or Joint venture with a local, the organization may experience a communication ba rrier as the locals mostly speak Thai and know minimum English.As a new entrant in Bangkok as a franchiser as an option, 320 Below may face potential challenges such as having difficulties in obtaining the appropriate approval and permits from the respective authorities. Unnecessary expenses might incur during the process and might lead to higher cost. Due to cultural differences and language barrier, this could also result in misunderstanding, leading to conflicts when dealing with the respective stakeholders in the sector, as they may be amateurs to the business. The proposed mode of entry for 320 Below is franchising in Bangkok, with a few considerations to be analyzed.Egger Hefted 320 Below must identify the Hypotheses national cultural dimensions as one of the key factors before proposing and venturing in Bangkok as identifying the cultural differences amongst the neighboring countries are an added advantage. In determining the Hefted nation culture, he identified five dimensio ns, which comprise of power distance, individualism, Masculinity/Femininity, uncertainty avoidance and long-term orientation. 320 Below identified the potential of individualism and long-term orientation as their top priorities in venturing into Bangkok.The company is keen to review individualism ND long-term orientation as part of their daily operations in generating growth with the support and directions from the top management. Figure 1 : Hypotheses Model Country Comparison As a comparison amongst the three countries and Singapore, Bangkok shows the highest significant similarities of what Singapore adopts. fps Strategy 7. 1 Product/ Service Positioning Every individual has a sweet tooth whether for breakfast, teatime, after a meal or anytime of the day when one desires for dessert.Every dessert craves yearn for a perfect flavor and a unique sweet course. The evolution of ice-cream originated jack then during the second century B. C. It is known that Alexander the Great enjoyed i ce and snow with a tinge of added flavors of honey and nectar back then. Tastes. Ice cream mostly appreciated by the elites remained a rare and exotic dessert in today's context. Due to technological innovations such as steam power, mechanical refrigeration, homogeneity, electric motors and new freezing concepts and equipment ice-cream production has improvised.It has been identified in the United States that the total frozen dairy annual production is more than 1. 6 billion gallons due to the ongoing advancement in technologies. The concept of 320 Below was originated from United States. The process of rapid freezing provided by liquid nitrogen allows the making of endless combinations of ice-cream, sorbets, shakes, yoghurt which provides freshest desserts and quality to every patron. The Victorian†Queen of ice cream,† Agnes Marshall was the first to use the liquid nitrogen concept in the making of ice-cream over 100 years ago.The Intro facts on the usage of liquid nitr ogen has gained competitive advantage at large as patrons get to witness their frozen dessert being made from scratch and this creates a unique experience for them. Liquid nitrogen utilizes smaller ice crystals than a conventional freezing process and is 320 degrees below zero which creates a creamier and smoother dessert. At 320 Below, guests are given the opportunity to create inventive flavor combinations by recommending their suggested flavors to the experimental team. 20 Below must be able to identify the needs of the consumers presently and in the future in order to develop the right product for its consumers. The targeted consumers for 320 Below are dessert lovers across all ethnic and demographic groups. By targeting the right audience and understanding the demands of its nonusers, 320 Below will be able to achieve competitive advantage amongst its competitors. 7. 2 Pricing Strategy 320 Below had accomplished its vertical integration in achieving a price competitive advantag e through providing a unique concept and flavor with a wide range of products.Generally, existing customers tend to be less sensitive about pricing as compared to new customers. In order to achieve optimal profits and being able to be price competitive in the market, 320 Below may reduce its raw materials costs and the equipments usage in the making of the ice-cream. However, 320 Bellows mission s to deliver its products at its freshest and smoothest and its vision is to be the first in new creation and innovation in ensuring its products are fresh, smooth, tasty and clean at all times thus they will not compromise its cost for optimal profits.Its products have been priced with its overheads being taken into considerations. 320 Below has been consistent in providing excellent service and its efficiency has earned them positive testimonials, acknowledgements and referrals. The pricing of its products are worth the money as its high service and quality have managed to match up consume rs expectations. The price range for its products with various flavors ranges from $5-$10. And the they been ranked number 15 out of 6,938 restaurants in Singapore by Trapdoors and 30% of its customers are tourists who have been referred to from Trapdoors. . 3 Distribution and Logistics Bangkok, an emerging city, with a population of more than 14 million and Thailand the world as estimated in 2013. Tourism Authority of Thailand (TAT) predicts a decline of five percent of tourists visiting Bangkok if the protests continue in the first quarter of 2014 and this will affect the hotel occupancy rate in Bangkok too, which is expected to fall by 30 to 40 percent. The political unrest has been predicted to affect the tourism in Thailand which may be damaging for all enterprises too.Some popular tourist attractions and areas have been affected as tourists have difficulties accessing such places. Such affected areas include international hotels like Hyatt, Four Seasons and InterContinental an d even tourist attractions such as Ask, Silos and the Orthographic intersection. 320 Below must outline its strategies before entering the market in Bangkok as there may be chief players existing there. As 320 Below possess a unique concept in South East Sean region, it may plan its initial early stages of exploring its potential in Bangkok.However, due to the political instability, it should delay its intention of entering its market there until the situation diffuses. It has its advantage of being a first mover entrant in Bangkok as the liquid nitrogen ice-cream is not available there. It will not be feasible for the enterprise to enter through franchising mode of entry if the local players are too powerful and strong. 7. 4 Promotion and Advertising 7. 4. 1 Modes Of Advertising 20 Below is new in the market and they have to thrive to gain more exposure for it's branding and showcase their products through different modes of advertising.Its point of purchase advertising is through its product pictures as consumers find the pictures too tempting and eager to try it. They must be more active in marketing its products although the advertising team have been doing a wonderful Job in order to reach out to a bigger pool of consumers and target the right demographic group by utilizing the suggested advertisements in faceable. This will create brand awareness o consumers with interest in desserts who will be able to receive advertisements on their news feed faceable page based on their respective interests.This mode of advertisement through faceable will go viral faster as it will be able to target the right audience as new consumers and even reach a regional or national audience. However, such types of media is not cost effective for smaller enterprises although one can reach a colossal group of consumers. Besides having a faceable account and participated in trade fairs , it may seek help from its consumers to spread the brand around through word of mouth. Word of mouth is the best and fastest mode of advertisement.By providing an excellent service and experience to its consumers, the brand will speak for itself. By offering good products, customers will share with their families and friends on the ice cream and many of 320 Below customers are referrals. The organization is also ranked Top 15 in Trapdoors which constitutes about 30% of their customer base whom are tourists. By winning its customers hearts, they will keep coming back and start introducing to their friends and share 320 Below faceable page on their faceable. International Management The purpose of this report Is to present 320 Below Pet Ltd a business proposal to venture Into Bangkok, Thailand. A series of relevant questions pertaining to the Ice- cream parlous business and its future expansion into foreign markets are proposed here to identify business opportunities and risks. The F&B industry in Singapore and the company's structure has been studied in depth to gain a better understanding of the industry. 320 Below is a Singapore based company that sells fresh ice cream, sorbet and frozen yogurt.The enterprise's legal structure, its history, mission, vision, alls, objectives and the ownership structure are further analyzed. The products and services offerings of 320 Below are highlighted and supported with the customer profile and demand analysis by the usage of Porter's Five Forces analysis. Moving forward, the environmental factors on the host country business climate are carefully examined. Based on the findings, the unique usage of liquid nitrogen in makin g the Ice cream is favored at large.Strengths, weakness, opportunities and threats of 320 Below will be evaluated In depth by using the SOOT analysis. A comprehensive business strategy Is finalized and proposed comprising of mode of entry and identifying the Hypotheses national cultural dimensions as it ensures that the different strategies will be carefully studied. Vital components of the fps strategies, which constitutes of pricing strategy, distribution and logistics, promotion and advertising and production and service strategies are also discussed.This will be followed with financial reports and the planning of cost analysis, the projected profit and loss statement expected to derive. The management considerations Including personnel, business advisers and contingency plans to be undertaken have been determined. Finally, recommendation will be presented to 320 Below based on the chances of success rate, which will influence its decision making to venture into foreign markets l ike Bangkok. 2. Introduction Being the first mover entrant, 320 Below Private Limited (Pet Ltd) first launched the unprecedented concept of freezing ice-cream using liquid nitrogen In Singapore.This unique Innovation has speed up the Ice-cream making process, thus enabling 320 Below to experiment with a wide variety of ice-cream flavors in the shortest time compared to traditional ice-cream making at large. The founder and Managing Director of 320 Below, Miss Lillian Nag is currently heading its business operations and business strategy for the gourmet ice-cream parlous. With the support of Miss Nag, our team kept in touch with her through numerous email correspondence to collect valuable information about 320 Below.This has provided our team with vital and useful findings which has facilitated us In preparing this business proposal. These justifications has indeed given us many insights in the ice-cream parlous business and helped us to draft out the necessary marketing tools that has helped to advertise the company. 3. Industry Business Description restaurants, fast food outlets, food caterers and others segment. In the â€Å"Others† segment, it generally refers to the different types of F establishments ranging from cafes, bars, food courts, pubs to coffee house.In 2012, Singapore F industry has substantially increased and generated approximately SAG 1 1. 98 billions in revenues, which is equivalent to 3. 5% of the country gross domestic product (GAP). According to Singapore Department of Statistics (2013), the year of 2012 has witnessed an increase of 3. 2% of new F establishment opening in Singapore. The total number of F establishment has significantly increase from 6,464 to 6,668 and is a good sign that the industry is expanding. With a population of over 5. Million, Singapore is ranked one of the highest food consumption country in Southeast Asia. In Singapore, eating is considered a national pastime, where people are willing to queue up for hal f an hour to over an hour for their favorite food. The majority of Singapore population's love for good food and their willingness to food hunt around the island display their passion and attitude towards eating. Within the social circles, it is viewed as an status leveler or status builder if you can recommend a particular place that serves great food to your friends or families.Being able to do immediately brings up your personal reputation (Wang 2006). The increasing affluent middle class and the rise in their disposable income has also fuelled the growth of the F&B industry. This group of affluent Singapore who are well-traveled are often attracted by what they see and experience during their holiday trips. Therefore, when these F&B establishments opened in Singapore, they would gladly patronize them. This has definitely spurred the demands of overseas food and produce (Rehearing's 2013).In addition, growing tourism activities in Singapore from overseas visitors have also suppor ted the growth of these F establishments. The future of the F industry in Singapore looks promising and is projected to growth in healthy levels due to its per capita consumption growth. 4. Company Description 4. 1 Type of Business Founded in October 2012, 320 Below Pet Ltd is a Singapore-based ice cream parlor that specializes in making fresh premium ice-cream, sorbet and frozen yoghurt purely from using natural ingredients. The company falls into the category of lifestyle cafes in Singapore F industry. 20 Below prides itself in delivering a unique ice- cream eating experience for customers to mingle and hang out with their friends and families. 320 Below is the early pioneer in Singapore to launch the concept of freezing ice cream by using liquid nitrogen. This unique and innovative ice-cream making process has revolutionized how ice cream is traditionally prepared and consumed. This interesting concept has also introduced an unique cafe experience, where customers can walk-in to choose from a wide variety of specially created ice- ream flavors that are freshly churned out on the spot from the mixing bowl. 20 Below Pet Ltd started its ice cream parlor business as a Limited Liability company (LLC), which is commonly known as Private Limited company. The company is registered under Singapore laws and tax regulations. Under the legal structure of a LLC, 320 Below intends to separate its legal entity from their owners and shareholders. By doing so, their business obligations only strictly remain within the legal entity itself and shareholders are excluded from any legal liability in their personal capacity. 20 Below also enjoy various legal and tax benefits as a LLC.For example, 320 Below is exempted from paying taxes during the first three years of incorporation for the first SAG $100,000 profits that they make every year. The corporate tax rate in Singapore is very attractive, which stood at below 9% for profits up to SAG $300,000 and capped at 17% for profits exceeding SAG $300,000. In addition, Singapore single-tier tax policy implemented across all corporation means that 320 Below will only be taxed once at corporate level. In the event of any dividends payout to their shareholders, they will not be tax again. 0 Below also benefited from the ease of raising capital for new venture or business expansion in the future. As a LLC, 320 Below will find it easier to get business financing from financial institutes, such as banks, and also raising capital through adding equity partners or investors. 4. 3 320 Below History, Mission, Goals & Objectives The brand name â€Å"320 Below' came about when the founder Allan Nag discovered that liquid nitrogen actually boils at minus 320 degree Fahrenheit (OF) and she decided to name after it. Lillian Nag, the founder and managing director of 320 Below has a passion and loves creating quality ice-cream.She believes in making ice cream that are low in sugar and do not contain artificial emulsifier, sta bilizer and preservative. During the early beginnings, Miss Nag experimented in creating numerous unique tasty ice-cream flavors from her home. Over a period of time, she had created and perfected numerous ice-cream recipes that have received good reviews from friends and family members. The idea of freezing ice-cream came about one day when she was doing online researches about ice cream making and found out about using liquid nitrogen to produces fresh creamy ice-cream, without paving icy crystals that can affects the taste pleasure.After mastering the ice-cream making process, Miss Nag decided to venture in the ice cream parlor business. 320 Bellows vision is to become the first-mover in new creation and innovation to ensure their products are always fresh, smooth, tasty and clean. Their mission is to ensure that their ice cream, sorbet and frozen yogurt are of the highest quality, smooth and tasty. 320 Below also endeavor to deliver exceptional customer service to their customer s in a clean, fun and relaxing environment to hang out. 4. Ownership Structure 20 Below currently have two outlets in Singapore, which is the Mackenzie Road main shop located near the city area and the Tympanis One branch, a neighborhood area in the eastern part of Singapore. The ownership structure of 320 Below consists of 3 Below employs a manager who takes charge of the daily operations in the Tympanis One branch and Miss Nag is in charge of the Mackenzie Road main shop. The manager at Tympanis One reports directly to Miss Nag pertaining any operations issues. At any time, each outlet hire at least two temporary staffs to service customers at the ice cream parlous.Miss Nag is also in charge of the marketing and production aspects of 320 Below. Her manager handles the financial accounting and human resources for both the outlets. 5. Product/ Service Factors 5. 1 Product/ Service Analysis 320 Below is the unprecedented ice cream shop that uses liquid nitrogen for their ice cream ma king process. As such, they have an advantage of offering new and interesting products to their customers in the F&B industry. They are not Just ice cream sellers but they also offer a wide range of products like frozen yoghurt and sorbets that are freshly made on the spot after customers have placed their orders.This kind of service are very rare in the Singapore market as traditionally ice cream are made in advanced and stored for later consumption in ice cream parlors or they can be conveniently bought in all supermarkets or convenience stores. 320 Bellows flagship main store at Mackenzie Road offers a unique experience of enjoying ice cream, which not other places in Singapore offers. The location of their ice cream parlor are conveniently located near city area and offer ample parking space for individuals or families who wish to patronize them. Next their shop is nicely decorated with a colorful theme that attracts passer by and want to come in.Students and teenagers are also attracted to 320 Below shop because they enjoy hanging out with their friends due to its cozy and comfortable environment it gives to their customers. 5. 2 Customer Profile/ Demand Analysis Thailand is a country with a hot climate for most parts of the year. It is common for people to seek out cooling food items to manage the heat and ice cream happens to be one of the highly sought after food items consumed. In Bangkok, the weather records a hotter temperature being an urban area with less greenery to cool the surroundings compared to other parts of Thailand.Therefore, the demand tends to be higher compared to other parts of Thailand. Other ice cream brands have been successful in Bangkok with constant demands from ice cream lovers. Thailand is ranked at 13th place, with 1. 5 litter of ice cream consumption per capita each year (Ice cream consumption 2013), Just 2 places behind Singapore. The consumer market for ice cream in Bangkok consists mainly of This who are in the working cl ass of age 25 – 40 and tourists who visit the kingdom for holidays. These groups of people generally look for uniqueness in the products they purchase.Thus, he technology of using liquid nitrogen to create ice cream instantly will attract their attention and given their access to education and the internet, they will better appreciate the ice cream making process of 320 Below. As ice cream brands that able to capture the attention of potential consumers in Bangkok and attract them to patronize the ice cream parlor. 5. 3 Porter's Five Forces Analysis 5. 3. 1 Bargaining power of suppliers (High) Liquid nitrogen is not only used in the ice cream making process but also for other food processing such as bakery in the Food & Beverage (F&B) Industry.As such, appliers may choose to supply to other food processing brands, which require a larger quantity of liquid nitrogen compared to 320 Below. Similarly, suppliers of other equipment in general required by 320 Below for its ice cream outlet operations have a bigger pool of customers in the similar business to choose from to create business ties. 5. 3. 2 Bargaining power of customers (Low) Customers are unable to make vast comparisons as brands offering the same product as 320 Below is relatively new in Bangkok. Furthermore, the Bangkok market is relatively new to this ice cream making process using liquid nitrogen to churn out CE cream.The lack of knowledge of the product further weakens their bargaining power. 5. 3. 3 Threat of new entrants (Low) There are very few ice cream outlets established in Bangkok that use the liquid nitrogen technology to produce their ice cream. Moreover, the frequency of new ice cream brands opening an outlet in Bangkok is low. Given the fact that Thailand is still a developing country and poses the risks of political unrest, other ice cream brands with similar technology might be hesitant to venture into the Thai market. Therefore, the threat of new entrants is low for ice cream br ands in Bangkok. 3. 4 Threat of substitute products (High) Ice cream is a product that has constant demand in Bangkok given the hot climate and relatively strong demand from consumers. Therefore, there are numerous brands that provide the similar primary product with Just slight variations. The price range of 320 Below is relatively higher than the average ice cream pricing due to the running costs involving the technology that is used. Consumers may be unwilling to pay for a higher price for their ice cream and may favor other ice cream brands that are much cheaper but not necessarily of higher quality.Others may look for other alternatives such as local cold desserts to replace eating ice cream. Therefore, the threat of substitute products is high in Bangkok. 5. 3. 5 Competitive rivalry within the industry (Low) The idea of using liquid nitrogen in the ice cream making process is still very new in Bangkok. According to research, there is currently one ice cream brand that adopted competitor that produces ice cream in a similar process. However, due to its huge demographic and population in Bangkok there is room for competition in the market. 6. Environmental Factors 6. Host Country Business Climate 20 Below was the first to introduce liquid nitrogen ice cream. It was quite a success for them as a lot of people are curious and wanted to try how does these ice creams taste like. Soon another competitor Just Like It came along. It create a buzz in the F&B industry as it invest in their marketing and advertising campaign. In order to expand their area of revenues income, 320 Below has began doing market survey and research to consider and plan their expansion. Either they open up another outlet to compete with their competitors or they can venture oversea to open their first shop overseas.In London and Hong Kong, there are already shops that sells liquid nitrogen ice cream. Thus venturing into these two countries are not advisable. The best two options are Thail and, Bangkok or Vietnam. 6. 2 SOOT Analysts of 320 Below Strength The strength of 320 Below lies in their Research and Development team and strong support from their management. The R&D are always encourage to develop new products and to cater to the demands of the Singapore market. Being able to understand the Singapore market makes 320 Below easier to target at their range of customers.The vertical integration have given 320 Below an advantage in the arrest. Lastly, the financial status of 320 Below are healthy and they are not in debts. Weakness The operating costs for the operations in Singapore have been increasing lately. This is due to the inflation of the market in Singapore. Also they are facing manpower issues. Even though it is still manageable, but still its difficult to find young service staff to be committed and loyal to the company. Most of the services staff are students working on a temporary basis and they do not tend to stay long in the Job. Opportunities opportu nities.To open their shops in Asia countries and to introduce their underfed products to the local people there. This can create more awareness and increase their market shares. Threats With the recent riots and social unrest in Bangkok, 320 Below will have to be very careful in their planning and execution of their shop opening. The economy in Thailand has fairly been affected by the power struggle between within the government parties. A possible delay in carrying out their plan might be necessary if the situation there worsen. Second, if the pricing of their ice cream is expensive, the local This might not patronize them and avoid eating it. . Government Constraints/ Incentives The Thai government has been having political uncertainties since 2010 surrounding their former prime minister and the current one. The former Prime Minister Taking Sinatra has been over thrown in a military coup in 2010. His sister was elected as the new Prime Minister for Thailand. At the end of 2013, hi s sister Youngling Sinatra has tried to pass on a bill, which could lead to allowing Taking to return to Thailand, Bangkok. This has caused uproar of protests among the Thai population. This was enough to lead to the recent demonstrations by the citizens in centralBangkok. Shops are still open for business even though protests and demonstrations are ongoing. But somehow, their business will still be affected. This feud between the anti government and the prime minister of Thailand will be ongoing for a long period. Travelers have been warned about traveling to Thailand and to avoid these affected areas. 6. 4 Laws/ Regulations/ Administrative Practices Thailand has a long history of corruption, bribery, extortion, leak of insider information used in securing lands, business deals, etc. This has created negative media publicity for the country.Organizations who want to venture into Thailand will have to seriously consider it before shifting in funds from overseas for investments. Ther efore, It is prudent to have the government support in our expansion plans. We also need to know and abide to their local employment laws and regulations. It is almost similar to our Singapore employment regulations except for some slight differences. For example, there are no limitations on the number of days for medical leave. Companies are to set up the Employee Welfare Fund and contributions are made from both employer and employee.These funds will be used to compensate employees who have resigned, laid off or suffer serious injuries during their service with the company. 7. Business Strategies organizational structure in order for organizations to be successful. Bangkok regulation on the food and beverage industry welcomes foreign investment. The threat in competition for the food and beverage sector is overwhelming and could result in high operation cost. If it franchises out its chain in Bangkok or Joint venture with a local, the organization may experience a communication ba rrier as the locals mostly speak Thai and know minimum English.As a new entrant in Bangkok as a franchiser as an option, 320 Below may face potential challenges such as having difficulties in obtaining the appropriate approval and permits from the respective authorities. Unnecessary expenses might incur during the process and might lead to higher cost. Due to cultural differences and language barrier, this could also result in misunderstanding, leading to conflicts when dealing with the respective stakeholders in the sector, as they may be amateurs to the business. The proposed mode of entry for 320 Below is franchising in Bangkok, with a few considerations to be analyzed.Egger Hefted 320 Below must identify the Hypotheses national cultural dimensions as one of the key factors before proposing and venturing in Bangkok as identifying the cultural differences amongst the neighboring countries are an added advantage. In determining the Hefted nation culture, he identified five dimensio ns, which comprise of power distance, individualism, Masculinity/Femininity, uncertainty avoidance and long-term orientation. 320 Below identified the potential of individualism and long-term orientation as their top priorities in venturing into Bangkok.The company is keen to review individualism ND long-term orientation as part of their daily operations in generating growth with the support and directions from the top management. Figure 1 : Hypotheses Model Country Comparison As a comparison amongst the three countries and Singapore, Bangkok shows the highest significant similarities of what Singapore adopts. fps Strategy 7. 1 Product/ Service Positioning Every individual has a sweet tooth whether for breakfast, teatime, after a meal or anytime of the day when one desires for dessert.Every dessert craves yearn for a perfect flavor and a unique sweet course. The evolution of ice-cream originated jack then during the second century B. C. It is known that Alexander the Great enjoyed i ce and snow with a tinge of added flavors of honey and nectar back then. Tastes. Ice cream mostly appreciated by the elites remained a rare and exotic dessert in today's context. Due to technological innovations such as steam power, mechanical refrigeration, homogeneity, electric motors and new freezing concepts and equipment ice-cream production has improvised.It has been identified in the United States that the total frozen dairy annual production is more than 1. 6 billion gallons due to the ongoing advancement in technologies. The concept of 320 Below was originated from United States. The process of rapid freezing provided by liquid nitrogen allows the making of endless combinations of ice-cream, sorbets, shakes, yoghurt which provides freshest desserts and quality to every patron. The Victorian†Queen of ice cream,† Agnes Marshall was the first to use the liquid nitrogen concept in the making of ice-cream over 100 years ago.The Intro facts on the usage of liquid nitr ogen has gained competitive advantage at large as patrons get to witness their frozen dessert being made from scratch and this creates a unique experience for them. Liquid nitrogen utilizes smaller ice crystals than a conventional freezing process and is 320 degrees below zero which creates a creamier and smoother dessert. At 320 Below, guests are given the opportunity to create inventive flavor combinations by recommending their suggested flavors to the experimental team. 20 Below must be able to identify the needs of the consumers presently and in the future in order to develop the right product for its consumers. The targeted consumers for 320 Below are dessert lovers across all ethnic and demographic groups. By targeting the right audience and understanding the demands of its nonusers, 320 Below will be able to achieve competitive advantage amongst its competitors. 7. 2 Pricing Strategy 320 Below had accomplished its vertical integration in achieving a price competitive advantag e through providing a unique concept and flavor with a wide range of products.Generally, existing customers tend to be less sensitive about pricing as compared to new customers. In order to achieve optimal profits and being able to be price competitive in the market, 320 Below may reduce its raw materials costs and the equipments usage in the making of the ice-cream. However, 320 Bellows mission s to deliver its products at its freshest and smoothest and its vision is to be the first in new creation and innovation in ensuring its products are fresh, smooth, tasty and clean at all times thus they will not compromise its cost for optimal profits.Its products have been priced with its overheads being taken into considerations. 320 Below has been consistent in providing excellent service and its efficiency has earned them positive testimonials, acknowledgements and referrals. The pricing of its products are worth the money as its high service and quality have managed to match up consume rs expectations. The price range for its products with various flavors ranges from $5-$10. And the they been ranked number 15 out of 6,938 restaurants in Singapore by Trapdoors and 30% of its customers are tourists who have been referred to from Trapdoors. . 3 Distribution and Logistics Bangkok, an emerging city, with a population of more than 14 million and Thailand the world as estimated in 2013. Tourism Authority of Thailand (TAT) predicts a decline of five percent of tourists visiting Bangkok if the protests continue in the first quarter of 2014 and this will affect the hotel occupancy rate in Bangkok too, which is expected to fall by 30 to 40 percent. The political unrest has been predicted to affect the tourism in Thailand which may be damaging for all enterprises too.Some popular tourist attractions and areas have been affected as tourists have difficulties accessing such places. Such affected areas include international hotels like Hyatt, Four Seasons and InterContinental an d even tourist attractions such as Ask, Silos and the Orthographic intersection. 320 Below must outline its strategies before entering the market in Bangkok as there may be chief players existing there. As 320 Below possess a unique concept in South East Sean region, it may plan its initial early stages of exploring its potential in Bangkok.However, due to the political instability, it should delay its intention of entering its market there until the situation diffuses. It has its advantage of being a first mover entrant in Bangkok as the liquid nitrogen ice-cream is not available there. It will not be feasible for the enterprise to enter through franchising mode of entry if the local players are too powerful and strong. 7. 4 Promotion and Advertising 7. 4. 1 Modes Of Advertising 20 Below is new in the market and they have to thrive to gain more exposure for it's branding and showcase their products through different modes of advertising.Its point of purchase advertising is through its product pictures as consumers find the pictures too tempting and eager to try it. They must be more active in marketing its products although the advertising team have been doing a wonderful Job in order to reach out to a bigger pool of consumers and target the right demographic group by utilizing the suggested advertisements in faceable. This will create brand awareness o consumers with interest in desserts who will be able to receive advertisements on their news feed faceable page based on their respective interests.This mode of advertisement through faceable will go viral faster as it will be able to target the right audience as new consumers and even reach a regional or national audience. However, such types of media is not cost effective for smaller enterprises although one can reach a colossal group of consumers. Besides having a faceable account and participated in trade fairs , it may seek help from its consumers to spread the brand around through word of mouth. Word of mouth is the best and fastest mode of advertisement.By providing an excellent service and experience to its consumers, the brand will speak for itself. By offering good products, customers will share with their families and friends on the ice cream and many of 320 Below customers are referrals. The organization is also ranked Top 15 in Trapdoors which constitutes about 30% of their customer base whom are tourists. By winning its customers hearts, they will keep coming back and start introducing to their friends and share 320 Below faceable page on their faceable.

Ikea Swot Analysis

KStrengths 1. Supply chain strategies. 1. 1. Packaging concept. The flat packaging is known of its IKEA which is very effective for transporting products because more products can be shipped at the same time. Consequently, transportation cost will be cheaper. Furthermore, the flat packaging reduces some materials usage. However, it has some weak areas to work on such as protection and unitization. 1. 2. New unit load carrier. IKEA has created new carrier which is called â€Å"Loading ledge†, is a flexible unit load carrier.It can save money as a part of total logistic solution and also make the transport be more volume. The loading ledge has been used for two years within IKEA’s supply chain and the result has satisfied for IKEA because it can reduce damages in good processes. 1. 3. Direct delivery. IKEA’s products are delivered directly from supplier to different stores because this is the cheapest way for distribution. Furthermore, it can decrease the transport ation distance and lower carbon release. In term of process, the goods do not transport to distribution center because it can be directly to stores.This process is very efficiency and special one. So, they can save the cost of one time transport. Figure 1 Direct delivery distribution. 1. 4 Sustainable relationships. IKEA focuses on long-term supplier relationship. IKEA usually buy a large volume for a plenty of years. As a result, they can negotiate at low price. Moreover, the suppliers also gain advantages because their products are guaranteed ordering. 2. IKEA’s culture and concept. 2. 1. Powerful worldwide company. IKEA has strong global brand and concept which is guaranteed good quality at lower price. . 2. IKEA’s vision IKEA notes their goal that â€Å"to create a better everyday life for many people†. 3. Environmental perspectives. 3. 1. Green process. IKEA uses materials that are environmentally friendly. For example, renewable materials, recycling waste products, etc. 3. 2. New technology. Using new technology to reduce the amount of raw material needed. 3. 3 Effective transportation. IKEA transports their products by using rail and sea as much as possible to reduce the impact on environment. Opportunities 1. Environmentally business.IKEA believes that â€Å"environmentally focused business conduct will results in good return even in a price sensitive market†. Nowadays, consumers demand in green products is continue to increase. 2. Low price products. IKEA depends on the low-cost manufacturing countries as China and India. This is provided IKEA’s products to be cheaper. Moreover, customer’s demand of low price products is higher because the serious current financial issues. 3. Working on sustainability This is the main part of IKEA brand. This statement can be supported by: 3. 1. RelationshipBuilding relationship and good communication with stakeholders, consumers, and co-workers are IKEA’s concept. 3. 2 . Cooperate social responsibility. IKEA participate in social responsibility this include to be supporter for many charities. 3. 3 Online website. IKEA provides online tips and ideas for sustainable life at home. 3. 4 Environment IKEA uses sustainable resources, renewable energy, reducing water use, and green transportation. Weaknesses 1. IKEA size. The big size of IKEA’s business is hard to control quality and standards. For example, quality of product is concern in some regions. . Inconvenience located. The flagship stores are located far away from the city center; as a consequence, consumers have to travel a long distance to get to the stores. Moreover, they also have to collect a large in convenience packages to take them home. 3. Diverse market. The difference tastes of consumers in different regions. IKEA has many stores in different region. So, they have to adapt the style of products in order to satisfy each region consumers. Threats 1. Competitors. The growth of comp etitors, they can enter the low cost household and furnishers markets.Furthermore, they act like IKEA’s style which is the model of low cost products and flat packaging. 1. 1 Offering services. A better services offering from competitors. For instance, they offer home delivery, free installation, etc. 1. 2 More products. The larger suppliers such as Tesco and Walmart, they do not sell only home furniture, also offer electronics, groceries, etc. 2. Economic situation. The target group of IKEA is consumers with limited financial income. Therefore, this economic situation will impact and influence IKEA’s business due to a slow down consumer spending and income reduces.IKEA’s SWOT analysis| Strengths| Weaknesses| 1. Supply chain strategies. 2. IKEA’s culture and concept. 3. Environmental perspectives. | 1. IKEA size. 2. Inconvenience located. 3. Diverse market. | Opportunities| Threats| 1. Environmentally business. 2. Low price products. 3. Working on sustain ability. | 1. Competitors. 2. Economic situation. | Gap analysis Next 0-3 years Present Issue| Aspect| ? A weak online support. – IKEA lack of online purchasing options. It forces customers to go to stores. This probably causes losing some profits due to inconvenience located of some stores.?Do It Yourself – The target group of IKEA may require convenience installation. IKEA does not provide this point. Sometimes IKEA has overlooked their customers.? Using the new unit load carrier takes longer time than traditional one.? Due to increasing material flows, DC needs the effective solutions to handle it.? The distribution will increase in IKEA supply chain.? Over stock.? A lack of innovation of products? The highly flow of visitors which cause a long queues to check out. This is due to a lack of manpower. | ? Developing the online stores to compete with its competitors.Also, increasing online purchase by a space simulator.? The IKEA competitors, they offer delivery produc ts and free installation with good ability technicians. IKEA will provide immediate purchase and take home, and offer service but allows customers make their own decisions.? Providing information and knowledge of the new unit load carrier is very important to use it efficiently. It is also decreasing a damage and waste of products.? A great handled can reduce effect at DC by using, for example automatic picking.? Balance supply chain by using supported software and better management.?Hiring new generations staffs which are diverse of personalities. Consequently, they can create some new innovated products.? IKEA uses Beonic’s  tra? c insight  visitor flow system to ensure its checkout never short staffs. | The times 100 business case studies, viewed 13 Aug 2012, http://businesscasestudies. co. uk/ikea/ Jonsson A. and Mathiasen B. , 2004, Consequences of the implementation of the Loading Ledge, Lund Institute of Technology Mehnaz S. , Case analysis IKEA, viewed 13 Aug 2012 http://www. scribd. com/doc/59951004/Case-Analysis-IKEA

Sustainable Development and Agenda 21 Essay Example | Topics and Well Written Essays - 1000 words

Sustainable Development and Agenda 21 - Essay Example The paper below will focus on the various elements of sustainability that were discussed in Agenda 21 and their application via a country profiling. The global commission on the environment was introduced by the United Nations so as to provide a global agenda for change in terms of sustainable development. It was vital to address this issue as this has significant implications for the future of the world. Prevention of poverty and safeguarding the environment is part of the review. Two concepts can be gathered pertaining to sustainable development. These are the concept of needs and the concept of policymaking regarding the environment’s capacity to address the future and current needs. The needs in question are the needs to comprehend political, social, technological and cultural components of the global system (Sitarz, 2004). Several crucial areas can be picked from the proceedings of the Agenda. An important area that is covered in the Agenda is sustainable human settlement development. This is discussed in chapter seven of the Agenda. It is concerned with ensuring adequate shelter for all despite increasing rate of development. There is also focus on the need for reviving growth so as to cater for food and water, in addition to energy needs, to cater for the increase in human settlement. Another key area that is addressed is the need for improved and sustainable sanitation in terms of pollution minimization and the promotion of environmental infrastructure. Re-orientation of technology is also a paramount issue when it comes to sustainable development. So as to offset all this, there is a need for collaboration between economic and environmental decisions (Sitarz, 2008). The report points out how the future of the world can be secured through sustainable developments in various key fields. The report points out that the world cannot exist without development. However, these developments need to have the elements of sustainability  so as to preserve the integrity of the planet.

Green Building Materials Term Paper Example | Topics and Well Written Essays - 1250 words

Green Building Materials - Term Paper Example A green building utilizes resource like energy, water, land, materials etc more efficiently than traditional buildings. Moreover, a special emphasis is given in ensuring occupant health and in reducing wastage and environmental degradation. The resources like recycled materials, renewable resources, salvaged building materials, some durable materials etc come under the green building materials. Today, billions of tons of raw materials are used for the construction activities every year, and that has resulted in extensive depletion of non renewable natural resources throughout the world. In this regard, renewable green building materials have become a necessity in conserving the declining non-renewable resources. According to Howe and Gerald (2010, p. 232), in traditional construction, a large amount of construction and demolition (C&D) wastes are getting disposed in the landfills every day. In green building practices, salvaged or recycled materials are used which contribute in bette r waste management. Some of the traditional building materials produce toxic chemicals which are harmful to human health. There is also massive carbon foot print production during various construction and operation process within the buildings. The use of green building materials in construction can maximize efficiency and minimize wastage, and it offers a healthy place to live with less impact on environment. Green building materials have several advantages that make them more favourable to be used in construction than the traditional building materials. To be specific, green building materials are of low cost, environmentally friendly, and safe in several respects. To begin with, when compared to traditional building materials, green building materials offer several financial benefits. Construction of green building does not necessarily need to be expensive. Some of the green products are available at a cost less than or equal to that of traditional

Environmental and Offender Profiling Essay Example | Topics and Well Written Essays - 2000 words

Environmental and Offender Profiling - Essay Example A combination of scientific disciplines and techniques are used in environmental profiling - e.g. pedology, biology, sedimentology, and geography. (Wiltshire, n.d.) Thus, all the scientific disciplines that compliment (or that are used in) environmental science are of use in environmental profiling. The use of chemistry to analyse soil particles in a laboratory for example, can give clues to the source of soil found at a crime scene and can be useful material evidence in solving crimes. Through the use of biological know how for example, soils from a crime scene may provide materials like insects, amoebae, parasitic worm eggs, and "aquatic organisms like Ostracods and Foraminifera". (Wiltshire, n.d. para. 2.1.2) Certain microscopic plants like diatoms and dinoflagellates may also be found in soil deposited unawares by an offender at a crime scene. These microscopic flora and fauna may not be widespread in location and would thus be only present in restricted areas. An analysis of such material could point investigators to the possible location of an offender. Wiltshire (n.d.) provides a non-exhaustive inventory of materials that can be useful in environmental profiling. ... (para. 3.2) Apart from use such valuable material in building environmental profiles of the crime scene, they also serve as very important evidential material in the building of a case against an offender in the criminal justice system. It must however be noted that very knowledgeable offenders can use some of these otherwise valuable materials as decoys. An intentional depositing of flora and fauna by an offender can easily sway the direction of the investigation to a wrong target, if the investigators 'bite the offender's bait'. Also, in situations where an offender is very 'skilful' in the conduct of crime, very little material may be left behind and this may not be very useful for building an environmental profile for the investigation. Environmental profiling thus to some extent, depends on the offender's level of incompetence. The more knowledgeable an offender is concerning forensic techniques of evidence collection, the less likely he/she is to leave enough material behind. The next segment of the essay considers the various forms of offender profiling. Though offender/criminal profiling has been popularly attributed to the Behavioural Science Unit (BSU) of the Federal Bureau of Investigations (FBI) in the U.S., its use predates the founding of the FBI itself. Petherick (n.d.) states that the first recorded example of offender profiling in the contemporary sense was conducted in the 1880s by Dr. Thomas Bond, in his analysis of the corpse of Mary Kelly, who was the last victim of 'Jack the Ripper'. Bond wrote that: "the corner sheet to the right of the woman's head was much cut and saturated with blood, indicating that the face may have been covered with a sheet

Exporting and Growth for Small Business Research Paper - 1

Exporting and Growth for Small Business - Research Paper Example This comes as a result of increased supplies needed for the target market making the cost of production per unit decrease (Burgel & Murray, 2009). Another benefit for smaller companies venturing into the international market is that they have the potential to gain more knowledge. This is a consequence of the experience acquired in the international market making the small company operators to improve in both their domestic and foreign business. Some of the knowledge that may be gained could be on new technologies, new marketing ideas or product quality improvement (Hill, 2011). Lastly, small companies have the advantage of diversifying risks by venturing into the international business. As such, risks such as market changes that could be taking place in the domestic market become evenly distributed, and the company does become fully affected. Small companies that do not engage in either export or import venture have a lower level of sustainability. They can only survive by ensuring that they dominate their domestic market. Also, they can only survive by producing high-quality goods that outstrip similar international products. Notably, such companies can sustain themselves by specializing in market entry practices. Such practices include; increased promotion, price adjustment, product improvement, and the creation of more distribution channels. Notably, increased promotion is done through advertising the product to make more people aware of the product. Price adjustments are the change of prices to the international standardized rate (Burgel & Murray, 2009). The practice will enable the company to woo domestic market at the expense of foreign products. Product improvement occurs when certain products take more time than the expected to move on the market. As such, the company improves the outcomes by improving the qualit y or labeling the products â€Å"new and improved†. The last step for such companies to be sustainable

Value Chain Analysis Of DHL And Aramex Assignment

Value Chain Analysis Of DHL And Aramex - Assignment Example Both secondary as well as primary data would be collected in order to present a comprehensive report to the readers. Among these major business operations, supply chain is the common element that has been considered for this report. Though supply chain plays a significant role for both DHL Express and Aramex, but DHL Express is a bigger company and supply chain is segregated for different segment such as, health care, oil and gas, etc. Aramex on the other hand is present worldwide, but yet the company is not as large as DHL, so they have a sophisticated and technology integrated supply chain. I: INTRODUCTION 1.1 Background The express transportation and logistics industry can be regarded as one of the steady growing segments in the world economy. More than 1.25 million individuals are an example, as well as primary data, recently, which is even more than the size of the petroleum and oil industry. Apart from this, it supports more than 2.65 million other jobs around the world (Oxford Economic Forecasting, 2005). There are many industries around the world which functions with the help of express service industry, such as pharmaceutical, manufacturing, financial services and other technology companies (Transport Intelligence, 2012). The global leaders in this industry are the big four companies; DHL Express, UPS, TNT and FedEx (Thompson and Martin, 2010). The aim of this report is to analyse the business operations of two well-know express transportation and logistics industry, so as to identify a common element in their business operation and compare and contrast them. The companies chosen for this study is DHL Express and Aramex. A specific focus towards the business operation and function of these companies in the Gulf countries, such as Bahrain, etc would be also taken into account. 1.2 Procedure This report will include a comparative study of two companies in the express transportation and logistics industry.

The Cornish Villages 4G Trial report Coursework

The Cornish Villages 4G Trial report - Coursework Example 4G enables full fledged IP based communication through a mobile device with every device having a unique IP address and harmonizing â€Å"global roaming, super high speed connectivity, and transparent end user performance† (www.4Gtechnology.com). BT Wholesale and Everything Everywhere (EE) have begun a trial run of 4G technology to provide broadband services to St. Newlyn East and South Newquay in Cornwall. The project has called for 200 subscribers to register for the service that would enable them to receive broadband through mobile and landline services. This report studies the technical, social, user, legal and policy aspects related to this project of implementing 4G in the Cornish villages, to understand the main challenges during the process of implementation. Technical background BT Wholesale along with EE has identified the two Cornish villages to be connected for trial implementation of 4G/LTE (Long Term Evolution) technology through mobile broadband that is 10Mb of the total 150Mb generated in the lab. This project aims to prove that mobile broadband technology is more viable than laying of fibre. This project aims to study the viability of integrating two different providers’ architectures to deliver high speed broadband to remote villages within UK. High resolution mobile devices when connected to 4G technology enable streaming video and ubiquitous computing. Technologies like wireless mesh networks and cognitive radio networks are used to allocate equal network traffic over equal bandwidths to ensure secure connections. UMTS, OFDM, SDR, TD-SCDMA, MIMO and to the some extent, WiMAX (Worldwide Interoperability of Microwave Access) are used in 4G (freewimaxinfo.com). While seamless broadband connections are available for users, the connections receive and can send data from WiMAX towers, switching from one tower to the other, being based on IP (Tandall, 2011). IEEE’s (Institute of Electrical and Electronics Engineers) 802.22 â₠¬Ëœwhite space Internet’ standard is being used to allow wireless broadband through analogue television signal frequency range of 54MHz to 698MHz. This standard enables lower speeds over higher range of spectrum to cover remote areas that were difficult to connect through 3G internet. White space internet ‘wireless regional area networks’ (WRANs) provide access to at least 62 miles with speeds of 22Mbs which can cover wide areas in the remote villages of Cornwall (Philips, 2011). High speed data with high security and instant download is enabled by 4G which is based on WiMAX and LTE and supports WiMAX Network system (network infrastructure) and mobile phone set. 4G technology enabled smartphones are based on wireless IP connectivity and manages voice data through packet-switching instead of circuit-switching as in the case of internet technology of 3G. Further, LTE which is developed on radio wave technology is said to provide internet facility using both systems as it is compatible with 3G technologies. This feature enables existing networks to be used based on MIMO (Multiple input multiple output) and transmits and receives high data transfer speed while transiting from one mode to another through the same bandwidths (freewimaxinfo.com). Switching from analogue to digital broadcasting services as per the ‘Digital Agenda’, the 800MHz digital dividend sub-band consisting of 790-862MHz

Business plan Coursework Example | Topics and Well Written Essays - 4000 words

Business plan - Coursework Example In the past few years, there has been a drastic increase in population with new young families and subdivisions moving towards the urban centers. It is therefore Pizsho’s strategy to take advantage of the golden opportunity of first-moving products and find itself as the best pizza provider within the region. The management team has a strong belief that the shop will be the best option in serving the fast growing population with modern, unique and fresh menu as opposed to the other shops nearby. Currently, Pizsho has well established network in the town with approximately 2000 customers visiting the premises daily. It has trained employees with vast experience in hospitality industry and modern equipment. Although it was started recently, it has expanded rapidly. If this trend continues, it is anticipated that the shop will open other branches. Taking the assumptions that there market conditions prevail, the shop will employ more workers, improve the competence skills and offe r diverse services. This business plan therefore calls for an interesting, profitable establishment with a future anticipation of growing to serve the needy society. Above all, this business plan gives a clear description of a healthy food industry with well established prospects, looking forward to gaining an international popularity. Mission Pizsho has a mission of creating a pleasant and responsive environment for the esteem customers in a productive and well designed atmosphere that facilitates a good work place for all people. The shop is very sensitive to the taste and the appearance as well as ingredients of pizza. It attempts to satisfy its customers with the best services; both tangible and intangible. It maintains the fact that, â€Å"our neighbors are our customers as we are all residents of the market area.† Vision To be the leading food industry that creates and nurture creative, healthy and respectable environment that people can sit, relax and enjoy the best fo ods in the region. In striving to achieve this, it ensures that the workers are fully compensated and motivated to respect the customers and produce quality pizzas. Pizsho seeks to maintain responsible and fair profit, just enough to maintain the business operations healthy and meet its demands. Objectives The objectives of Pizsho are: i. To maximize profits at any given time. ii. To create a stable market place able to sustain sales and marketing goals and attracting customers iii. To arrive at hospitable monthly sales by the end every financial year with a steady increment by the end of the third financial year iv. To establish a modest relationship among all the distributors and customers. Key Performance indicators The business key to success factors are: i. Marketing: promoting the company, its products as well as delivery channels to the rural community ii. To deliver the customer with value proposition iii. Product consistency and

History of Asia since 1600 Essay Example | Topics and Well Written Essays - 2000 words

History of Asia since 1600 - Essay Example Although, the exaggerated interest in nationalism in 30’s led to the rise of fascist and Nazi ideas, it also provoked the anti colonial liberation movements in Asia (Smith 95). The current essay will examine the peculiarities and the differences of the nationalistic movements in Eastern, Southern, and South-Eastern Asia at the end of the 19th and the beginning of 20th century. At the beginning of the 20th century, the countries of the South and Eastern Asia were completely dependent on England, France, and the Netherlands as their mother countries. For maintaining these areas, there were established specific methods of governing, from protectorate to politically powerless territories. The World War I gave a push to the creation of national economies, and, consequently, to the formation of the national capital and the working class. Transformation of the existing structures of the society caused the emergence of new conflicts between the labor and the capital, between the national capital and the capital of metropolis, and the decline of traditional elites. On the new basis, the national liberation movement began to develop. The newly formed national political parties sought to overcome the backwardness with the help of gaining national independence and modernization. In India, it was Indian peasantry that formed a major force in the national liberation movement in the interwar period. To involve a broad amount of population into this movement, it was needed to take into account socio-psychological characteristics of the Indian peasantry and urban workers, yesterday’s peasants. Prominent role in the organization of mass non-violent campaign of the resistance to the colonial regime in the 20 - 40’s of the 20th century belonged to Mahatma Gandhi. He was the one to shape India national ideology. Thanks to Gandhi, the idea of the absolute independence of India was put forward. In this respect, Indian

The analysis of TV shows Essay Example for Free

The analysis of TV shows Essay 1.1. Background Language is an illogical naming system of vocal symbol by means of which members of social group to cooperate or communicate (Bloomfield, 1933). Language has many variations since humans as the users of it are very creative. The more creative they are, the more variety the language has, but before the language experiences variations, it first undergoes changes, which make it look variable. Such changes occur mainly because humans are interacting with each other, whether it is through face to face meeting or through social media, like TV. TV has been influencing people’s speech in the term of their lexicon, by airing some shows, which expose many new terms. In this case, those shows involve influencing characters to spread the new terms. The influence is not only caused by their good look, but also from their typical lexicons that they use in their shows. Such influence is easy to make a change in the speech specially those, who watch and admire the characters fervently, the teenagers. The teenagers here are those, who are physically and mentally still growing in adolescent period, particularly teenagers in the age of nine to fifteen years old. They tend to use some lexicons, used in the TV shows. No wonder, this phenomenon is a must to be analyzed. A study done in London says that people undergo language change because they are introduced linguistic changes by members of social group with most social status (Holmes, 1947: 208). In this case, the artists or the characters, admired by the children, introduce them a new lexicon that influences their speech. The introduced lexicons are sometimes using foreign languages such as English and Malay, and they are always uttered in a typical intonation by the speakers. Thus, this happening must be analyzed in concern of the decreasing ability of children to use the standard form of Bahasa Indonesia or EYD (Ejaan Yang Disempurnakan). However, we do not have to force the children not to use those specific lexicons, because we still have to appreciate that those lexicons are the products of the speakers’ creativity. 1.2. Research Problems Based on the elaboration above, there are four formulated problems as follow: 1. How is the speech, used by children, that undergoes a language change? 2.How is the use of the changed language? 3. Why do children adapt the new lexicons? 4. How do children react towards the change in their speech? 1.3. Purposes of the study According to the background and the formulated questions, there are two purposes of the study. They are the general purpose and the specific purpose. The general purpose of this study is to appreciate the creativity of humans to produce new terms in a language in order to make the language vary. The specific purposes are drawn below. 1. To describe the speech used by children that undergoes a language change. 2. To describe the use of the changed language.  3. To describe the reasons why children adapt the new lexicons. 4. To describe children’s reaction towards the change in their speech. 1.4. Scope of the study The scope of this study is children in the age of nine to fifteen years old in Singaraja, who watch TV at least once per day. There are some concerns being analyzed in the study. They are the changed speech, the use of the changed speech, the reasons why children adapt the new lexicons, and the children’s reaction towards the change in their speech. In regards to the use of the changed speech, this study is limited to the oral communication done between children and children, and between children and adults. In finding the data, this study will be done in two places. The first place is on Jalan Pulau Komodo, Gang Aditya and the second one is in SMP Negeri 1 Singaraja, which is located at Jalan Gajah Mada 109, Banjar Bali, Buleleng. Those places are chosen because there are many children found there. The methods used in this study are observation, questionnaire, and interview. 1.5. Significance of the study The results of this study are expected to give benefits as follow: 1. Theoretically, this study results the description of TV shows’ influences towards children’s language, which is hoped to increase the enrichment of Sociolinguistics, specifically in the term of language change that happens due to the influence of TV shows. 2. Practically, this study is beneficial for university students and lecturers. For university students, this study  can be used as additional information about the influences of TV shows towards children’s language from the view of Sociolinguistics. For lecturers, this study can be used as a teaching material in relation to the happening of children’s language change. Besides, the result of this study is also expected to help other researchers as a reference when doing a study that is related to Sociolinguistics. 3. The result of this study is also helping society to react wisely towards the language change that happens to their children. The society will also be aware that various changes in a language are a normal condition because humans are becoming more creative as time goes by. CHAPTER 2 LITERATURES REVIEW In order to solve the problems in this study, the researcher is using some theories stated in some literatures. It is believed that a good study is a study that is based on strong and relevant theories. The theories used are stated as follow. 2.1. Language and Society As noted on neoenglish.wordpress.com in December 2010, language is a social-cultural-geographical phenomenon. To identify a language, people have to bear in mind that it will involve the geographical area in which the language is spoken, the culture and the society in which it is uttered, the speakers, the listeners, and also the purpose of the language. Language and society are two substances that are inseparable. Members of society cannot interact without a language and language does not exist if there is no society living. It is in society that humans acquire and use a language. In brief, by a language, humans can communicate and adapt to the environment socially and physically. Without a language, humans hardly communicate to each other. Even if they are able to, by using gestures, it will be very limited since gestures cannot describe all words that human think. The use of spoken language gives more chances to human to cooperate or interact rather than using media outside a language. 2.2. Speech Community Speech community is a group of people who use the same variety of a language,  share specific rules for speaking, and for interpreting speech (Nordquist, 2014). Speech is a form of social identity and is used, consciously or unconsciously, to indicate membership of different social groups of different speech communities (The Study of Language, 5th ed., 2014). Members of a community share a same feeling that they belong to the same group by using one variety of speech. In a speech community, the members are not only sharing the speech that they use, but also the norms in the speech itself. If members of a society use a same variety of speech, it means that they see the norms in the speech itself in a same way. People may become the members of a same community because they share at least on thing in their lives with the other people. In brief, people who share the same occupations, livings, or hobbies have the same view of the norms in a speech that make them become a speech community. 2.3. Language’s functions There are three basic functions of a language as noted on www.philosophy.lander.edu , in 2009, they are informative, expressive, and directive. Language is informative means that it functions to describe the world or reasons about it and it has a truth value. Language is expressive means that it reports the feelings or attitudes of the writer or the speaker. Meanwhile, the directive function of a language means that it is used for the purpose of causing or preventing overt action. In a nut shell, it is clear that every language has its own purpose. Even, it may be sometimes unacceptable for a certain group of people, but there is still a purpose made by the speaker in the language itself. The functions of a language are actually abundant. Because humans as the users of the language, use it to convey every activity that they do, and humans’ activities are uncountable. 2.4. Kinds of Language Cicero in 2011 stated that there seemed to be three kinds of language; they are namely slogan, factual, and thought. Slogan is a language that contains clichà ©s or ritualistic statements. It is usually found in a romance or fantasy writing. Sometimes, slogan language is also called idle talk, because when it is said, it does not matter for the hearers, since they already knew what was going to be said. Factual language is a language that involves science or statistical data. It is usually used by the speakers to  support what they have said before in order to convince the hearers that their statements are true. On the other hand, thought language is a language that neither use clichà ©s nor statements of truth. This type of language differs from the others in the way that it involves thinking. Thus, it is rarely used by people, since it requires the hearers to think about the utterance that they receive. Thought also sometimes makes the speakers change their utterance, because t he hearers might not receive their thought well. 2.5. Language Attitude Based on www.sil.org, in 2014, people have attitudes, feelings, beliefs, about language in general, their language, and the language of other people. The attitude of someone towards his language cannot be directly observed because it is demonstrated through actual behavior. Such happenings like how people treat other languages, how people do speech convergence, and how people stay stubbornly by doing speech divergence show their attitude towards particular language. The assessment of language attitudes necessitates asking questions about opinions of someone towards other people’s language. A positive attitude to another language will make a good maintenance towards the language being perceived. In the contrary, a negative attitude to another language may cause a neglecting towards each other’s language. CHAPTER 3 METHODS This study is done in order to elicit the needed data or information. The problems discussed in this study are analyzed by using some methods that include: (1) Research Design, (2) Setting of the Study, (3) Subjects of the Study, (4) Instruments, (5) Procedure of Data Collection, and (6) Procedure of Data Analysis. 3.1. Research Design This study is using descriptive qualitative design. This design is used as a procedure in identifying or depicting the real phenomenon happening in the setting of the study. Thus, the data in this study include the changed speech, the use of the changed speech, the reasons why children adapt the new lexicons, and the children’s reaction towards the change in their  speech, which are described in narrative verbal words. The purpose of descriptive qualitative study is to describe the real information based on the analyzed variables. Before this study was conducted, the researcher firstly visited the places that should be observed, they were on Jalan Pulau Komodo, Gang Aditya and in SMP Negeri 1 Singaraja, in order to familiarize the researcher and the children that are involved in this study. 3.2. Settings of the Study There are two places are used as the settings of the study. The first one was in a housing that is located on Jalan Pulau Komodo, Gang Aditya. There were 5 children being observed in this place. The second one was in SMP Negeri 1 Singaraja, which is located at Jalan Gajah Mada 109, Banjar Bali, Buleleng. In this place, there were also 5 children observed by the researcher. 3.3. Subjects of the Study The subjects of this study are the children in the settings of this study. Subjects of the study fall into three, they are (1) people, humans that researcher ask about the studied variables, (2) paper, documents or other printed media that are used by the researcher and has a correlation with the study, (3) place, spaces that the activities are conducted in (Arikunto, 1989). The subjects of this study are 10 children in total, on Jalan Pulau Komodo, Gang Aditya and in SMP Negeri 1 Singaraja. 3.4. Instruments As a support to the method in collecting the data, the researcher used some appropriate instruments that were coherent with the goal of this study. The instruments are observation, questionnaire, a note book, and a hand phone to record the interview. All the instruments are well-prepared to get supportive data for this study. 3.5. Procedure of Data Collection Based on the problems being discussed, there are some methods used to find the data of the problems. The methods that are used to find the data of children’s speech that undergoes a language change are passive participation observation and interview. This observation was done by using a recorder in a hand phone to record the specific lexicons used by the children of this study. To gain the data of the use of the changed language, the researcher  used observation method, particularly, passive observation method. A questionnaire was also given to each of the children to get the data of the reasons why children adapt the new lexicons. The questionnaire contained some comprehensible questions to answer. Before the questionnaire was answered, the researcher gave some explanations to the children about the questionnaire. To obtain the data of children’s reaction towards the change in their speech, a questionnaire was used. 3.6. Procedure of Data Analysis After having the collected data from the recording of the passive participation observation and interview, the results were then transcribed in the research. The data of the questionnaire answered by the children were also transcribed in the research. The data were next descriptive qualitatively written in the form of narrative verbal words. At the end, there was a conclusion taken about the influence of TV shows towards the children’s speech. CHAPTER 4 FINDING AND DISCUSSION In this part, the result of the study is described consecutively based on the studied problems that include: (1) The speech used by children that undergoes a language change, (2) The use of the changed language, (3) The reasons why children adapt the new lexicons, and (4) Children’s reaction towards the change in their speech. 4.1. Result of the study In this study, there were five questionnaires given to children, two times of observation, and five interviews were done to the other five children. The interviews were done between an adult and a child involved in each session. The data which are related to the problems studied, drawn as follow 4.1.1. The speech used by children that undergoes a language change The method used to elicit the data of the speech used by children that undergo a language change is observation. It can be seen that the lexicons adapted by children are still in the form of short phrases. They are used occasionally when the meaning of the lexicons can be delivered to the hearers. The example is the lexicons â€Å"Betul, betul, betul† adapted by two children at the age of nine. They used those lexicons only when they could get the chance to say that. One of the two children used those lexicons when he was asked by his friend whether he was going to move to another place. Still, most of the children’s speech adapts small numbers of lexicons, only from the TV shows that they like or even the character that they favor. Most of the lexicons used by 10 children are still simple. They reach words that are used in the TV shows that they like, which are mostly dedicated for children. The most obvious symptom gotten from their speech is that they used certain intonation to deliver the adapted lexicons. As in the lexicons â€Å"Betul, betul, betul† the intonation tends to be raising. It happened because they just solely imitate what the TV shows air to them. If the TV shows broadcast certain adapted lexicons by children with a raising intonation, then the children who copy that will tend to use the same intonation. However, in small cases, like what happened to another two children at the age of fifteen, they could make a bit variation to the lexicons that they adapt. Sometimes, they joked by slowing down or fastening the speed of saying the lexicons. Even the last syllables of the lexicons may be sometimes taken, as in the lexicons â€Å"Betul, betul, betul†, which were shortened into â€Å"Tul, tul, tul† by one of the fifteen-year-old children. The use of the changed speech was mostly done with their friends. It is because their friends could accept that and find that the use of the changed speech was fun. Another possible reason is their friends were using some adapted lexicons from other TV shows. Conversely, the use of the changed speech decreased when they talked to their parents or adults around them. The reason might be because the adults could not accept that as a form of appropriate speech when the children were talking to the elderly. Another plausible reason was because the adults did not use the lexicons, adapted by children, in their daily speech. The relationship between the children with the people that they are talking to also determines the use of the changed speech. It was found that the changed speech of children came up when they talked to close relatives or close friends. It is likely because they feel that the hearers can accept whatever speech that they use due to the closeness. However, when they talked to foreigners, guests, or other people that they rarely saw, the speech used by the children changed into the casual one that is the speech that could be accepted by anyone in their surroundings. 4.1.2. The use of the changed speech The data of the use of the changed speech are the results of the observation, questionnaires, and interview done by the researcher, which are presented as follow. 4.1.2.1. Communication between children and children Communication 1 Child 1: Yang nawang ape artine hot dog. Child 2: Tawang, anjing panas artine Child 1: Naa Naaa tidong ento tidong ento. Communication 2 Child 1: Yang be maan Shen Long tuni di Bloody Roare Child 2: Ajaan? Nyen keanggon? Child 1: Jenny keanggon Child 2: Meh nyaan, kan Shen Long aeng. Ngolok- ngolok gen gaene Child 1: Hahaha gurau je Communication 3 Child 1: Ri, abaang charger laptope Child 2: Oke fix, gampang From the data presented above, it can be seen that the adapted lexicons were used frequently by children when they were talking to each other. Mostly, the situation was very informal and they combined the lexicons with their regional dialect. The adapted lexicons were mostly used to fulfill the feeling of contentment of the speaker, because when they used the lexicons, they felt like they resembled the characters in the TV shows. Another function of the adapted lexicons is to soften the situation. As shown, in Communication 2, child one wanted to soften the situation between him and the interlocutor because he had lied to the interlocutor in the beginning. The use of the adapted lexicons is mostly accompanied with Balinese and Bahasa Indonesia. The accompaniment of Balinese is used when they are at home or playing in the housings around their living. However, the accompaniment of Bahasa Indonesia is used when they are at school, because most students are using Bahasa Indonesia there.